Adplayin Partners with PlaySpan for In-Game Commerce in Japan

Adplayin’ Inc., an in-game advertising agency and PlaySpan, the first publisher-sponsored^TM in-game commerce^TM network, today announced an agreement to jointly provide a secure player-to-player virtual goods marketplace for online games and virtual worlds in Japan. Adplayin’ is an in-game advertising agency, owned by Cyber Agent, Inc., holdings of the leading online media and top sales advertising agency, publicly traded in Japan.

CyberAgent’s subsidiary Adplayin’s support of the PlaySpan marketplace will provide players with an efficient and open market for virtual goods within their favorite online games.

“MMOs and Virtual Worlds are growing rapidly with micro transaction based revenue models and publishers need an independent, secure marketplace,” said Kouno Kentaro, director, Adplayin’, Inc. “PlaySpan’s is leading the industry with its in-game technology built from the ground-up for game developers and publishers with a global microtransaction system.”

“Adplayin’ is leading the in-game advertising market in Japan and understands the game publishers’ need for secured commerce,” said Karl Mehta, Co-Founder & CEO, PlaySpan Inc. “Adplayin’’s selection of PlaySpan is another major milestone and further expansion of our global footprint as the trusted marketplace for gamers worldwide.”

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