Auditions for East Africa’s biggest musical talent reality show “Tusker Project Fame 3″ will kick off concurrently this weekend in Kenya, Uganda, Tanzania and Rwanda, the official sponsors of the event, the East African Breweries Limited (EABL) have announced.
EABL through its flagship brand Tusker Lager is continuing its sponsorship of the show for the third year running with more than 200 million shillings ($2.6 million) investment.
The company’s Regional Marketing Manager for Tusker brand, Mburu Karanja confirmed in Nairobi that the expanded reality show will now cover the four East African countries as part of the firm’s bid to tap and nurture the regional musical talent.
“That we have immense musical talent in the region is not in doubt judging from the previous seasons of this show,” Karanja said.
“East African Breweries is investing over 200 million shillings ($2.6 million) in this initiative aimed to seek and develop the music talent in the region in line with the company’s commitment to nurture and showcase world-class talent and performance from the region,” he said.
At the end of the auditioning phase, a total of 12 contestants representing the four countries will move into the Tusker Academy, a music school where for 8 weeks they will be exposed to the best in music vocal, song-writing and performance coaching to fully nurture their talent.
The show’s fans will be able to participate in choosing East Africa’s next music star through SMS voting once the show starts.
Through weekly evictions, the 12 contestants will be whittled down to 1 talented winner who will, in October, be crowned the Tusker Project Fame 3 winner.
Karanja further stated that “we are maintaining the top prize for the winner comprising of 5,000,000 million shillings ($65,916) in prize money and a recording deal with Gallo Records in South Africa, among a host of other goodies.”
Source African Press Agency
