Garnier Fructis, has announced supermodel Bar Refaeli as their latest spokesmodel.

Refaeli will appear in Garnier Fructis’ international campaigns for the brand’s newest launches: Triple Nutrition Hair Care and Anti-Humidity Hairsprays set to launch in June 2009.

“We are thrilled to be partnering with such a beautiful woman inside and out,” says Maybelline New York*Garnier President David Greenberg. “Not only does Bar Refaeli have beautiful hair that’s in line with what the Garnier Fructis products represent, but she embodies Garnier’s overall focus on healthy beauty and a positive mindset.”

Refaeli was raised on a countryside ranch in her native Israel. Her international career started in 2001, when she received the title of “Model of the Year” in her country. Since then she has become one of the most recognized models worldwide. Most recently, she was featured as the cover model for the 2009 Sports Illustrated Swimsuit Issue. She was also featured as number three in Maxim’s Hot 100 List.

“I like Garnier and have been using their products for several years,” says Bar Refaeli. “Their products and ingredients fit my lifestyle perfectly – helping me keep my hair strong, healthy and shiny. It’s such an honor to be the spokesmodel for Garnier Fructis’ new launches, the Triple Nutrition Hair Care collection and the Anti-Humidity Hairsprays.”

Source: Garnier

Net News Publisher for World News