Barbie® Introduces ”Barbie™ BCause,” a Limited Edition Collection of Eco-Friendly Accessories for Girls

Just in time to celebrate Earth Day in style, Barbie® introduces a collection of eco-friendly accessories for girls with the debut of Barbie^TM BCause. The playful and on-trend Barbie^TM BCause collection repurposes excess fabric and trimmings from other Barbie® doll fashions and products which would otherwise be discarded, offering eco-conscious girls a way to make an environmentally-friendly fashion statement with cool, patchwork-style accessories.

Sold exclusively at Toys”R”Us stores in the Barbie® toy aisle, the Barbie^TM BCause collection includes handbags, coin purses, hats, tote bags, pillows, diaries and more, each featuring its own unique variations and kitschy patchwork details.

“Barbie is always a reflection of current cultural trends and issues, and girls are increasingly aware of making a green statement,” said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel Brands. “Barbie BCause is for eco-conscious girls who believe that being environmentally-friendly is the right thing to do, and we are thrilled to give extra meaning and extra style to what was once just extra Barbie doll fabric.”

The Barbie^TM BCause collection is available now at Toys”R”Us stores nationwide in the Barbie® toy aisle for suggested retail prices ranging from $5.99 to $19.99 each.

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