All-New “Barbie™ Mariposa™” DVD Movie And Toy Line

Barbie® celebrates the anticipation of spring with the launch of an all-new, butterfly fairy-themed DVD movie “Barbie^TM Mariposa^TM.” Featuring CGI animation, the full-length made-for-DVD movie is released today by Universal Studios Home Entertainment and features a heartwarming storyline, including a wonderful lesson to inspire self-confidence and remind viewers that “the most beautiful thing you can be is yourself.”

The new supporting “Barbie^TM Mariposa^TM” toy line, complete with glittering butterfly-winged fairy dolls, styling heads, accessories, playsets and lifestyle products, allows girls to bring the Mariposa^TM story to life and relive their favorite whimsical moments from the movie.

To celebrate Barbie® doll’s newest release “Barbie^TM Mariposa^TM” and the movie’s exciting new butterfly fairy-theme, Barbie® co-hosted a first-ever “Butterfly Ball” on February 22 at the Children’s Hospital Los Angeles with the Lollipop Theater Network (a nonprofit organization dedicated to bringing the magic of movies to children staying in hospitals nationwide). The “Butterfly Ball” brought the enchanting world of Mariposa^TM to life by transforming the children’s hospital into a beautiful butterfly fairy garden. Barbie® kicked off the festive “Butterfly Ball” by announcing a $20,000 donation to the Lollipop Theater Network. Children in attendance were treated to an exclusive sneak preview of the new Barbie^TM Mariposa^TM movie and were gifted with special EB Butterfly Necklaces designed by actors Courteney Cox and David Arquette to support the EB (Epidermolysis Bullosa) Medical Research Foundation. Other keepsakes included butterfly fairy-themed Barbie^TM Mariposa^TM toys and dolls.

“Barbie movies continue to grow in popularity around the globe and are considered the new classics in home family DVD libraries, with more than 48 million units sold worldwide since 2001,” said Barry Waldo, Vice President, Entertainment Marketing, Mattel. “Families watch our Barbie movies together because, in addition to having engaging and original magical storylines, each movie features positive messages and values that parents and grandparents appreciate for their kids.”

“The brand new world of ‘Barbie Mariposa’ gives girls a way to celebrate spring with an entire new line of butterfly fairy-inspired dolls in vibrant, glittering colors with magical transformation features that truly bring the butterfly theme to life,” said Jamie Wood, vice president, Barbie Marketing, Mattel. “‘Barbie Mariposa’ engages and delights girls in ways that only Barbie doll can.”

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