People want to see tighter restrictions around the cosmetic surgery industry in a bid to protect patients from some of the more aggressive sales techniques according to an interim report published by the NHS Medical Director, Sir Bruce Keogh’s review into cosmetic interventions.
The report contains results from the Call to Evidence launched in August to provide suggestions from the public, the cosmetic interventions industry and patient groups to protect patients who choose to have cosmetic procedures. These will feed in to the work of Sir Bruce’s review which will publish its recommendations in March.
Suggestions that the majority of respondents wanted to see implemented include:
- Banning free consultations for cosmetic surgery so that people don’t feel obliged to go through with surgical procedures.
- Ensuring consultations are with a medical professional, not a sales adviser.
- Imposing tighter restrictions on advertising including banning two for one, time limited deals and cosmetic surgery as competition prizes.
- requiring a two stage written consent for surgery so people have time to reflect before making a decision.
- Providing better information for patients including photos of expected bruising and scarring, and more detail on the risks associated with surgery.
Vivienne Parry, review committee member, writer and broadcaster said:
”Aggressive marketing techniques are often used to maximize profit. This may be the right approach for selling double glazing but not for people having or considering whether to have surgery.
”Everyone who decides to have cosmetic surgery should have time to think about the risks. Time limited deals and offers on voucher websites pressure people to make snap decisions.”
Dr Rosemary Leonard, review committee member said:
“It is wrong that the first consultation is with a sales person rather than a medical professional. Surgery – indeed any cosmetic intervention – is a serious step, and a patient must be told about the immediate side effects after surgery as well as any potential long term effects on their health.”
The review was set up by the Secretary of State for Health following the PiP breast implant scandal last year. It was set up to look at the following issues:
- the regulation and safety of products used in cosmetic interventions;
- how best to ensure that the people who carry out procedures have the necessary skills and qualifications;
- how to ensure that organizations have the systems in place to look after their patients both during their treatment and afterwards;
- how to ensure that people considering cosmetic surgery and procedures are given the information, advice and time for reflection to make an informed choice; and
- what improvements are needed in dealing with complaints so they are listened to and acted upon.
Source: Department of Health
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