All bras are available in beautiful lace, playful prints and classic colors such as pink, red, nude, white and black all sure to create endless ways to get attention. Also new for Valentine’s Day is the limited-edition fragrance, Bombshell in Love, a mix of pink grapefruit, luscious peony and sensual sandalwood. Offered in an eau de parfum, body lotion and mist, Bombshell in Love adds a dash of romance to an unforgettable night.

In addition to the new bra and fragrance collections, Victoria’s Secret has more ways to share the love this Valentine’s Day. Fans can create their own e-Cards at www.VictoriasSecret.com/ValentinesDay as well as share their “Kiss & Tell” story at the Victoria’s Secret Facebook Page.

Source: Victoria’s Secret

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The national center will focus on technologies for offshore wind, wave and tidal power and is designed to bridge the gap between university research and full commercialization. It will have a UK wide remit, and build strong links with centers of excellence such as Wave Hub and the marine energy park in the South West of England.

Speaking at the launch of the Catapult in Glasgow, Vince Cable said:

“Our offshore renewable sector can compete on a global scale and has huge potential for growth. If we can harness that we will generate billions of pounds for the economy whilst creating thousands of job opportunities at the same time.

“The Catapult center will be based in a Scottish world-class center of excellence, part of a collaboration with a center in the North East of England.”

Today’s announcement is part of the Government’s investment in a network of Catapult centers across a number of sectors. The £140 million High Value Manufacturing Catapult is now operating across seven locations around the UK. A £50 million Cell Therapy Catapult will be established in London and a Satellite Applications Catapult and Connected Digital Economy Catapult will be set up later this year.

The Catapult center program is managed by the Technology Strategy Board as part of a wider support package for innovation.

Iain Gray, Chief Executive of the Technology Strategy Board said:

“Our reputation and expertise in offshore engineering, gained through many years of commercial North Sea oil activity, makes the UK an excellent base for innovation relevant to the emerging offshore renewable energy sector.

“The generation and supply of renewable energy is now a major component of global energy and economic policies. UK businesses have an opportunity to be a significant part in this global industry.”

The Secretary of State announced the decision to create an Offshore Renewable Energy Catapult in Liverpool in May 2011. It is expected to be open by summer this year.

The center will be delivered by a consortium comprised of the Carbon Trust, Narec and Ocean Energy innovation (itself an industrially led group with strong links into the world class capabilities developed at universities such as Strathclyde and Edinburgh).

Professor Jim McDonald, Chairman of the Energy Technology Board and Principal of the University of Strathclyde, said:

“I am delighted that this truly collaborative bid has been successful. By securing the UK Offshore Renewable Energy Catapult, the country will build on our already globally competitive reputation for advances in renewable technology and deployment.

“Our world-class research base offers distinct advantages and will accelerate industrial innovation. We will help to develop and drive the industry over the coming ten years and beyond.

“We aim to make the ORE Catapult the world’s pre-eminent center of expertise for rapid development and commercialization of highly innovative technologies that will substantially reduce the cost of offshore renewable energy.”

Source: nds.coi.gov.uk
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Gordon Ramsay UK restaurants will manage their phone, walk-in and online reservations using the OpenTable Electronic Reservation Book at each location. In addition, OpenTable will power real-time, online reservations from the GordonRamsay.com website as well as through bookings from its popular restaurant-reservation website, toptable.com, and through its extensive network of partners.

Gordon Ramsay Holdings runs some of the finest restaurants in the UK including the three Michelin starred Restaurant Gordon Ramsay, Gordon Ramsay at Claridges, Maze, Petrus, and Savoy Grill.  The group also operates several other popular London venues including the recently opened Bread Street Kitchen, Foxtrot Oscar, The Narrow, Plane Food, and York and Albany.

"The best-in-class floor management that the OpenTable system provides, coupled with the benefits of having real-time availability and access to a vibrant diner community via toptable.com and the OpenTable partner network were all key factors in our decision to appoint OpenTable across the whole restaurant group," commented Stuart Gillies, Managing Director, Gordon Ramsay Holdings. 

"We are delighted to be working with Gordon Ramsay Holdings, and pleased that the success of the OpenTable solution at Bread Street Kitchen demonstrated how our technology and diner network provide tangible operational benefits and help generate more bookings," comments Chris Wood, Managing Director of OpenTable Europe. "By providing real-time reservation availability across all Ramsay restaurants and across our vast diner network, we can help them manage their bookings more effectively and maximise their business potential."

OpenTable has more than 25,000 restaurant customers, which include 73 of the 150 Michelin starred restaurants in the UK, and 115 of the 130 Michelin starred restaurants in the U.S.  The company has seated more than 280 million diners around the world, representing more than $10 billion spent at partner restaurants.  In addition to its consumer destination sites OpenTable.com and toptable.com, OpenTable has more than 600 partners worldwide including American Express, Bing, Google, Squaremeal, Time Out, Yahoo!, Yelp, and Zagat.

SOURCE OpenTable

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A stunning addition to Marriott International’s JW Marriott hotel brand, the JW Marriott Marquis Dubai will open in two phases, with the first section featuring 807 rooms and numerous restaurants and lounges.   At a height of 355 meters (1,164 feet), the JW Marriott Marquis Dubai is the tallest dedicated hotel building in the world and is just 26 meters (85 feet) shorter than the Empire State Building in New York.

In addition to serving the luxury business traveler, the hotel is targeting the lucrative and increasingly important MICE (meetings, incentives, conferences and exhibitions) market, which currently does not have a hotel of sufficient scale to host such large groups.   In addition to all the dining and entertainment options, the hotel will have two ballrooms, 24 meeting rooms and a total of 5,100 square meters (54,895 square feet) of event space.

"The potential to cater for the growing needs of the global business community is huge and we believe the JW Marriott Marquis Dubai is uniquely placed in that regard," said Rupprecht Queitsch, general manager.   "The hotel will fill a long identified gap in the market where groups, meetings and conventions of up to 1,000 people can meet, sleep and dine under one roof, in one location. There are businesses of this size choosing various cities around the world in which to meet, but until now, Dubai has not had a single location of this size to accommodate this type of group. In simple terms, we will establish Dubai on the global conference market landscape."

To give this market some context, the United States’ MICE segment, which will be one of the key targets of the JW Marriott Marquis Dubai team, contributes $106 billion to that country’s GDP – higher than automotive manufacturing ($78 billion), performing arts/spectator sports/museums ($71 billion) and information and data processing services ($76 billion).

Dubai’s excellent air service, especially with the emerging BRIC (Brazil, Russia, India and China) economies,  are expected to create further opportunity. Nasser Saidi, chief economist for the Dubai International Financial Centre (DIFC), has already noted the growth in Chinese firms coming to Dubai to set up a hub to access the African markets, and China is becoming an increasingly important export partner for the UAE. In the first quarter of 2011, for example, China exported AED10.68bn worth of goods to Dubai and was the emirate’s second biggest export partner during that period.

"As for general business, Dubai is perfectly positioned, with its proximity to huge growth markets such as India and the fact it has literally billions of people within a five-hour flight range," said Queitch. "What those business travelers are looking for is a hotel that has everything they could possibly need under one roof and we truly believe this iconic new property will set a new standard in business hotels, not just in the region but globally."

Dining, Entertainment & Wellness Options

The JW Marriott Marquis Dubai will offer an array of nine restaurants and five lounges and entertainment venues. The Vault lounge will sit on the 71st and 72nd floors with panoramic views of the city; a yet-to-be named late-night music venue will offer live music daily.  Restaurants will range from Prime 68, a boutique steakhouse, to Atul Kochhar’s Rang Mahal Indian restaurant, Positano for Italian coastal cuisine, an Arabic restaurant and La Farine, an attractive boulangerie and social meeting spot.

The 1,500 square-meter (16,000 square-foot) Saray Spa draws inspiration from the caravanserai silk route across Arabia, with treatments designed to ensure mind and body renewal.  Treatments include the signature milk and honey treatment, an Arabic coffee awakener, a lemon and mint body polish and pomegranate renewal treatment.  For sun worshippers, an enormous pool deck covers the seventh floor of the hotel with a 32 meter swimming pool and deck with elegant cabanas, lounges and umbrellas.

The Marquis endorsement is reserved for iconic properties in the Marriott International portfolio, defined by their scale, grandeur and location. The new JW Marriott in Dubai will be the first JW branded property outside of North America (after the JW Marriott Marquis Miami) and sends a strong signal about how Marriott International views Dubai’s growing importance and global influence.

SOURCE Marriott International, Inc.

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Jung Ha-Brookshire, an assistant professor in the textile and apparel management department in the College of Human Environmental Sciences at MU, says transparency is the key.

“It is important for the apparel industry to remain transparent about its products, especially if they are produced in a sustainable manner,” Ha-Brookshire said. “We have shown that consumers want to know where their clothes come from and would rather buy sustainably produced clothes. Many apparel companies use sustainable practices; however, they don’t promote them very well.”

Ha-Brookshire and fellow researcher Pamela Norum, an associate professor and director of graduate studies in the textile and apparel management department at MU, define sustainable cotton-growing practices as using fewer pesticides and less water, land, and energy compared to traditional practices, which result in a decreased environmental impact.

For their research, Ha-Brookshire and Norum surveyed 500 respondents nationwide. They found that not only were consumers more willing to buy sustainably produced cotton apparel grown in the U.S. over nonspecific cotton apparel, but consumers were willing to pay up to five dollars (16.7 percent) more for a $30 cotton shirt produced sustainably in the U.S.

Norum believes these results show how important it is for U.S. cotton growers and apparel companies to promote themselves.

“The apparel industry and specifically U.S. cotton farmers are missing a big opportunity to promote their brand,” Norum said. “Consumers want to buy sustainably produced cotton and they want to buy U.S. cotton. Many U.S. cotton farmers are using these sustainable practices but aren’t communicating that fact well enough to the public. If they would increase transparency about cotton production consumers would be more likely to buy their products.”

The studies by Ha-Brookshire and Norum were published in the Journal of Consumer Marketing and Clothing and Textiles Research Journal.

Source: University of Missouri

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The Batteries and Energy Storage Hub will focus on accelerating research and development of electrochemical energy storage for transportation and the electric grid. The hub will be funded at up to $20 million in Fiscal Year 2012 and managed by the Basic Energy Sciences program of DOE’s Office of Science.

Universities, national laboratories, nonprofit organizations, and private firms are eligible to compete and are encouraged to form partnerships when submitting their proposals. Interdisciplinary research and development conducted through the new Energy Innovation Hub will help advance cutting-edge energy storage and battery technologies. These technologies can be used to improve the reliability and the efficiency of the electrical grid; better integrate renewable energy technologies as part of the electrical system; and reduce the nation’s dependence on foreign oil using electric and hybrid vehicles.

Energy innovation hubs are designed to bring together teams of scientists and engineers across intellectual disciplines to rapidly accelerate scientific discoveries and shorten the path from laboratory innovation to technological development and commercial deployment of critical energy technologies. Letters of Intent to apply are due March 1, 2012, with full applications due May 31, 2012. The award selection is expected this summer. See the DOE press release, the funding opportunity announcement and the energy innovation hubs website.

Source: EERE
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Scherzinger is a triply-talented performer who fans all over the world know and love: from her chart-topping hit songs to her moves on the dance floor that catapulted her to become ABC’s Dancing With The Stars’ tenth season winner. This summer, Scherzinger will reach another career milestone with the release of her debut solo album, Killer Love.

“I’ve always loved changing and evolving my style in my career, and playing with new and different hair styles has been a great creative outlet for me,” said Scherzinger. “I’m honored to partner with Herbal Essences, because it’s a brand I like and admire for its celebration of self expression and for encouraging women like me to have fun with their look!”

“We’re thrilled to welcome Nicole to our Herbal Essences family,” said Kevin Crociata, Marketing Director, Herbal Essences. “Nicole is such a beautiful, talented woman who lives every aspect of her life to the fullest. Her sense of self and her zest for life is a terrific fit with the spirit of the Herbal Essences brand.”

In her new role as the global Herbal Essences brand ambassador, Scherzinger will be featured in TV and print advertising, as well as on digital properties, HerbalEssences.com and Facebook.com/HerbalEssences. The new advertising creative starring Scherzinger is scheduled to debut in July 2012.

Source: Business Wire

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Aaron Rodgers, Anna Faris, Jon Hamm, Maria Menounos, Nikki Reed, Pete Wentz, Alyssa Milano, Joe Manganiello, Lance Bass, Erin Andrews, Chris Evans, Nina Dobrey, B.o.B and Carl Banks were among celebrities that turned out to kick off BACARDI Rum’s 150th anniversary with Rolling Stone.  After walking the red carpet, guests were intrigued by the themed areas that accentuated some legendary party eras that were pivotal to the evolution of legendary BACARDI parties.  First, guests were ushered through an airplane facade so they felt like they were actually being transported to the 1920s in Cuba, a time when American tourists visited Cuba and enjoyed BACARDI rum during Prohibition in the U.S.   Everyone was in character, from the gorgeous models to the brilliant bartenders and dancers.  You thought it was a treat to see a cigar being rolled, but the real treat was enjoying it with BACARDI 8 rum.  As guests explored through the themed spaces, they stepped into a glamorous hotel casino atmosphere in the 1950s equipped with a roulette table with vintage chips.  No money to be won, but some lucky guests scored a limited edition BACARDI t-shirt featuring a vintage ad.  As guests continued through the 1950s, they explored a museum with authentic elements on loan from The BACARDI Archive.

Throughout the night, everyone enjoyed classic cocktails made famous by BACARDI, such as the legendary Original BACARDI Cuba Libre, the Authentic BACARDI Mojito and Original BACARDI Hand-Shaken Daiquiri. As guests moved into the modern day, they enjoyed cocktails that offered a twist on classics, like BACARDI® OAKHEART™ and Coke, were able to create original artwork on a digital graffiti wall which many posted to their Facebook® pages, and were awed by some of Rolling Stone’s relics and larger than life rock and roll chandelier.

"This was truly a ‘larger-than-life’ affair, but it’s only just the start to a year of celebrations in honor of the BACARDI 150th anniversary. We have more up our sleeve," said Toby Whitmoyer, Vice President and Brand Managing Director of rums at Bacardi U.S.A., Inc. "This was an amazing way to kick off our birthday year with Rolling Stone, in a great city, and on the eve of the biggest sporting event in the country – which just happened to be the day after our 150th anniversary."

PARTY TOGETHER RESPONSIBLY.

SOURCE Bacardi U.S.A., Inc.

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As a TV personality, actress, rapper and executive assistant, Jenni knows the importance of preparing yourself to conquer your day, whatever it takes. When trying to remain cool, calm and collected under pressure, she wants her deodorant to be the furthest thing from her mind. Secret Outlast seeks to offer all women this peace of mind, and we think they need it more than ever, according to a recent study conducted on our behalf. Consider: 97 percent of women say it would take up to a full 24 hours to complete all the items on their daily to-do list. And, while they’re working to accomplish that list, 82 percent of women say they start feeling no longer “fresh” during the middle of the day, with the majority of those women experiencing it at 3 pm, when they are far from finished with their day. We call this the “Hour of Ick,” and hope to reduce it with Secret Outlast.

“Women today often try and squeeze 48 hours worth of work into 24,” says Pulos. “To get through those days when my to-do list feels more like a task mountain, I believe in myself, remain fearless and trust high-performance products that get the job done, just like me. After all, the last thing I need to worry about is whether or not my deodorant is working. That’s why I’ve partnered with Secret Outlast, to equip women with the tools, tips and tricks to help outlast even the longest of days.”

“As the #1 female deodorant brand, it’s our job to stay on top of what’s important to women,” says Kevin Hochman, Marketing Director for Secret Deodorant North America. “They are telling us that they are packing an unbelievable amount of activity into their day – work, family, errands, exercise – we’ve literally never seen women be so busy in our over 40 years in business. We knew we needed to create a deodorant that could keep up with them and so we did – one that lasts an unbelievable 48 hours, no matter how busy they are!”

Forty-five percent of women check at least once a day to see if their deodorant is working. These women will be happy to know that Secret Outlast, which offers Dual Action Odor Technology® to provide a burst of freshness when you need it most, lasts for up to 48 hours. It is clinically tested to help stop odor before it starts, continually working to detect odor and wetness, ensuring coverage whether you are sitting still or on the move. The pH of Secret Outlast helps minimize odor-causing bacteria and provides long lasting 48-hour protection; plus, two times more odor-fighting ingredients versus the top-selling anti- perspirant deodorant.

Fifty-nine percent of women have sacrificed sleep to get their to dos done. Secret wants to help, and beginning February 6th, 2012 Secret Outlast and Jenni Pulos will be looking for the busiest women to tell their outlast stories for a chance to be featured in Secret’s next ad campaign. For more information on “Secret Outlast’s Search for the Busiest Women” or to enter, visit facebook.com/secret.

Pulos will be featured in Secret Outlast’s upcoming holistic marketing campaign, including print and television advertising, in which she’s fearlessly portrayed tackling daily challenges and activities that she – and most women – face day in and day out.

Source: Business Wire

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“Dancing has been such an important part of my life since I was a little girl,” said Britney Spears. “As soon as I saw the new TWISTER DANCE game, I knew I wanted to be involved. I think kids will love rocking the spots and dancing to the music as much as my boys and I do. It’s a lot of fun!”

In addition to having a custom remix of her hit song featured in the game, Spears will be featured on game packaging, in a television ad and in dance instruction videos that will be released in Fall 2012.

The game invites kids to rock the spots by placing moveable TWISTER spots on the floor and then following the direction of the TWISTER DANCE console. The TWISTER DANCE console offers superior sound quality and bright, multi-color LED lights that light up to show dancers on which spots they should place their feet. Arm and hand movements are up to the dancers, allowing them to show off their individual style.

Girls will also be able to move to the beat of songs featuring Ke$ha and Willow Smith, and an exclusive TWISTER DANCE song called “Caught Up in a Twister.” Plus, players can connect any mp3 player to the console to dance to their own tunes. The built-in beat detection system turns any song into a dance routine, so players can rock the spots with new and different songs every time they play.

TWISTER DANCE will be available in Fall 2012 for the approximate retail price of $34.99. The game is recommended for 1 to 2 players, ages 8 and up. Four AA batteries are required for the dance console. The game includes 8 moveable TWISTER spots (4 per player).

Source: Business Wire

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"I am honored to be working with Shiseido again and to be representing the Future Solution LX line globally," said Jennifer Connelly.  "Like Shiseido, I believe it is important to prepare now for our future well being.  I look forward to sharing my journey with Future Solution LX with women worldwide."

While this marks the first time the brand will be working with a global spokesperson, this will not be the first time Shiseido has worked with the classic beauty; more than two decades ago, Connelly appeared in an advertising campaign for a Shiseido makeup brand that was distributed in Japan.  

"We are thrilled to welcome Jennifer back to our family as we celebrate our 140th anniversary," stated Hiroshi Maruyama, General Manager of the International Marketing Department at Shiseido Co., Ltd.  "Jennifer’s genuine personality, commitment to her family and approach to living a beautiful life embodies the core values of our company, and match those of the Shiseido customer.  We believe that she portrays the essence of the Future Solution LX line perfectly and that her inner and outer beauty will inspire our customers."

This spring, Connelly is appearing in her latest feature film "Virginia."  She has also starred in acclaimed movies including, "A Beautiful Mind," for which she won an Oscar and Golden Globe for Best Supporting Actress, "Reservation Road", "Blood Diamond", "Requiem for a Dream" and "The House of Sand and Fog."

SOURCE Shiseido

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The delegation of U.S. government and private-sector executives will meet host country senior government officials to discuss challenges for U.S. private-sector investment in energy infrastructure projects. Delegates from the American business community will represent firms in a position to advance large-scale, on-grid generation and fuel supply projects. Discussions are to include specific constraints to attract private-sector investment in the power generation and fuel supply sectors.

The mission will underscore economic development as a path towards sustained prosperity and peace and highlight the U.S. initiatives in the region, such as the Partnership for Growth Initiative and the Millennium Challenge Corporation programs. Additionally, the mission provides an opportunity for U.S. power developers and fuel suppliers to promote new energy infrastructure projects. The U.S. government is committed to assist and facilitate trade and investment through its existing programs and advocacy both in the United States and through its embassies abroad.

SOURCE: US Department of State

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The additional cash flow will enable American to renew its fleet and to invest several hundred million dollars per year in ongoing improvements in products and services . The improved cash flow will also allow American to further reduce its debt and become financially stronger in the years after its emergence from the restructuring process.

Tom Horton, Chairman and Chief Executive Officer, said, "American Airlines is moving forward decisively. The plan we are outlining today provides the framework for a new American Airlines, positioned to succeed in an intensely competitive industry that has been transformed by our competitors’ recent restructurings. Just as other airlines have done and will continue to do, we must invest restructuring-related cost savings in ongoing innovation and customer service improvements that drive revenue. The airlines that have failed to adapt to these changes are no longer in business. Change will be difficult, particularly as we will be ending this process with fewer people, but it is a necessity. American is ready to compete and win."

Horton further noted that in connection with the implementation of American’s business plan, the company intends to engage in appropriate negotiations with its economic stakeholders and union representatives and seek necessary Bankruptcy Court approvals.

Restructuring – Non-Employee Cost Reductions
American’s plans build on initiatives already in place that reduced costs significantly over the past several years, including major changes to its route structure, network, capacity and fleet. Utilizing the benefits of the restructuring process, American intends to realize additional savings over the next six years by restructuring debt and leases, grounding older planes, improving supplier contracts, and undertaking other initiatives.

A central element of American’s transformation is the overhaul of its fleet, which will reduce fuel, maintenance, and financing costs, and provide improved profitability and growth over time, by enabling American to better match the right equipment to the right routes.

Necessary Reduction of Employee Costs
A fundamental element of American’s plan, which is designed to allow it to exit restructuring and vigorously compete and win, includes employee cost reductions across all work groups. American informed employees earlier today that all groups, including management, must reduce their total costs by 20 percent. While the savings from each work group will be achieved somewhat differently, the plan provides that each will experience the same percentage reduction. These reductions would result in average annual employee-related savings of $1.25 billion from 2012 through 2017.

As described in its internal announcements today, American’s business plan and proposals encompass a total reduction of approximately 13,000 employees. Included in the total employee impact is the expected result of a previously launched redesign of American’s management and support staff structure that will reduce 15 percent of management positions. Consistent with the approach taken by other major airlines in their restructurings, American’s plan also includes:

• Outsourcing a portion of American’s aircraft maintenance work, including seeking closure of the Fort Worth Alliance Airport (AFW) maintenance base, and certain airport fleet service clerk work;
• Removing major structural barriers to operational flexibility, such as restrictions on codesharing and regional flying
• Introducing work rule changes to increase productivity.

American also said it will seek Bankruptcy Court approval to terminate its defined benefit pension plans. If the plans are terminated, American will contribute matching payments in a 401(k) plan. American also will seek to discontinue subsidizing future retiree medical coverage for current employees, but will offer access to these plans if employees choose to pay for them. American also proposes to implement common medical plans and contribution structures across all active employee groups.

"These are painful decisions," Horton continued, "but they are essential to American’s future. We will emerge from our restructuring process as a leaner organization with fewer people, but we will also preserve tens of thousands of jobs that would have been lost if we had not embarked on this path – and that’s a goal worth fighting for. By reinvesting savings back into our business, we will support job growth, including growth at our suppliers and partners over the long run. Only a successful, profitable and growing American Airlines can provide stability and opportunity for our people."

"We have an extraordinary opportunity to create a new world-class airline, with a leaner, customer-focused culture of accountability and high performance. The best way for us to achieve this – and ensure that we are in control of our own future – is to make the necessary changes, complete our restructuring quickly, and continue working hard to put American Airlines back in a position of industry leadership," Horton concluded.

Source: American Airlines

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West Coast Chill Pure Energy Drink is based on natural ingredients and contains no sugar, no caffeine, and no artificial colors or flavors.

This beverage features the EPA Stratospheric Award winning Microcool® technology, developed, patented, and licensed by Joseph Company International, which is eco-friendly using CO2 reclaimed from the atmosphere, and activated carbon ascertained from a renewable vegetable source.  An activation button on the can allows the beverage to drop 30 degrees within minutes.  The Chill Can does not require any energy and eliminates the need for any refrigeration as it CHILLS ON DEMAND ™ ANYTIME ANYWHERE. "The Chill Can will revolutionize the beverage industry, and the way the consumer perceives a cold drink," according to Joseph Company International CEO, Mitchell J. Joseph.

Part of West Coast Chill, Inc.’s "Greening Efforts" will include recycle bins specially made to RECAPTURE the cans for REUSE in an effort to reduce their carbon foot print.

West Coast Chill Pure Energy Drink is scheduled to launch the end of the first quarter of 2012.  It will be available initially in certain selected convenience stores in Southern California and Las Vegas.

West Coast Chill, Inc. is licensed under the authority of Joseph Company International.

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As a popular TV personality, actress, dancer, author, model, co-host of numerous shows such as Dancing with the Stars, Annual Golden Globe Awards and Miss America Pageant, entrepreneur co-founder of Baboosh Baby, and Brand Ambassador of Sketchers, Brooke Burke is a multifaceted celebrity who is following her desire to create fine jewelry that reflects her sensibility and to bring beautiful jewelry to women that share similar passions in life.  Her partnership with Chad Allison is a perfect stylistic match with emphasis on romance and timeless elegance. The first collection of assorted 30 styles consists of bracelets, pendants, earrings, and rings in black and white diamonds and colored gems in gold and sterling silver.  The collection retails from $149-$3,000 with the expected distribution of 700 doors within the United States.  The soft launch will occur later this month at the Centurion Jewelry show in Scottsdale, AZ from January 29 – 31 with the official launch planned for Luxury by JCK and JCK Las Vegas Jewelry show from May 29 – June 4, 2012.

Established in 1999, Chad Allison is a designer brand of exquisite fine jewelry collections extensively in both fashion and bridal adored by women in search of couture and innovative designs with a passion for artistic self-expression.

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