Daily Newspaper The Sun Becomes the First in the U.K. to Launch a .Mobi Site
October 21, 2007
dotMobi, the first and only Internet address created for mobile phones, today announced that Britain’s The Sun, is the first UK national newspaper to launch a .mobi web site giving on-the-go readers instant access to the best of the paper.
Readers now have free access to the top 10 online stories for News, Sport, Bizarre and Sun Woman as well as daily Mystic Meg horoscopes and Page 3 of The Day. Other content available includes Page 3 wallpapers, videos, a host of ringtones, and alert services such as lottery results and racing tips.
“There are more than eight million consumers of mobile news and information services in the UK in any given month, and The Sun is keen to get a head start in extending its brand into the mobile space and reaching new audiences,” said Andrew Bagguley, head of Mobile Strategy, News Group Newspapers. “The flexibility and ease-of-use of the .mobi domain and open standards has enabled us to create content which is just as exciting and usable on a mobile as it is on a PC.”
Readers can either type “thesun.mobi” into their phone’s browser to access the site or text SUN to 85080 to receive a link to the site. The alert services will be advertised on thesun.co.uk site.
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[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptReaders now have free access to the top 10 online stories for News, Sport, Bizarre and Sun Woman as well as daily Mystic Meg horoscopes and Page 3 of The Day. Other content available includes Page 3 wallpapers, videos, … [...]
[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptReaders now have free access to the top 10 online stories for News, Sport, Bizarre and Sun Woman as well as daily Mystic Meg horoscopes and Page 3 of The Day. Other content available includes Page 3 wallpapers, videos, … [...]