The Dannon Company has unveiled a new marketing campaign for Dannon Light & Fit® yogurt featuring Heidi Klum. In Dannon’s new campaign, developed with advertising agency partner Y&R, Klum enjoys Dannon Light & Fit as a delicious snack.
“I’m very happy to partner with this brand,” said Klum. “I really love Dannon Light & Fit because it’s a great snack with a delicious taste.”
Each 6-ounce, single-serving cup of Dannon Light & Fit has 0% fat and 80 calories. Consumers can now choose from 21 flavors, including the newest introduction of Strawberry Cheesecake, Pomegranate Berry and Orange Bliss. Light & Fit is also available in 60-calorie 12-pack and 6-pack flavor combinations. Also, coming soon are the new “Super Saver” 4-packs that include four 6-ounce cups.
The advertising campaign humorously depicts Klum getting caught by a skeptical bystander devouring a container of Light & Fit following a workout. Creative credits include: Creative Director – John Bollinger; Creative Director – Ritch Goldstein; Senior Copy Writer – Jen Gore; Associate Creative Director – Tony Valenzeula; Senior Content Producer – Salima Millott; Director – Mark Tiedemann.
Source: multivu.prnewswire.com
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