For over 50 years, Femina has been reaching out to women across India with a mix of fashion and beauty content along with unique features that resonate with the different areas of the modern Indian woman’s life such as awe-inspiring stories of real women, relationships, health, fitness, career.
Continuing its legacy of providing Femina has launched “All things Beautiful”, a show that brings together the best there is in clothes and accessories to women across 5 cities.
“Femina All Things Beautiful” gives an opportunity to designers across the country to showcase their talent and exhibit their collections to a huge audience and woos audiences this year in 5 cities– Hyderabad, Mumbai, Delhi, Bangalore & Kolkatta.
Femina not only gives designers the opportunity to exhibit & showcase their talent to a huge audience but has provided differentiated marketing investment on an unprecedented scale in this property, through this a huge publicity campaign.
The first launch of the show kick-started in Hyderabad on the 14th & 15th of November at Ista Hotel (Hi – tech City). It had the finest of designers along with the creme a la crème of Hyderabad.
It was inaugurated by none other than Prachi Desai of “Rock On” fame. Bollywood actress Nargis Bagheri of “Garam Masala” fame was also a special guest at the show, who weaved her magic with the designers as well as visitors at the show.
Says designer Nona Sarna – “I am glad Femina has given me this opportunity to show case my work , this has given me far greater exposure than I could have imagined.”
Says designer Kaira – “This is the first time I participated in a show with Femina, it is the name of the brand that convinced me to participate. This is also the first time that I have showcased in Hyderabad and I have received a fantastic response.”
Says actress Nargis Bagheri – “I am glad Femina invited me for this show in the beautiful city of Hyderabad. I have thoroughly enjoyed being a part of this show and appreciate Femina’s effort of giving an opportunity to unexplored talent. A lot of exclusive clothes like theme-sarees and tunics were on offer and unique accessories like bags with embellished ethnic prints were a hot-seller. I am surely coming back for this show next year too.”
Says actress Prachi Desai – “I am extremely proud to have been a part of this event, it is a very prestigious thing for me. I respect Femina for constantly supporting various causes and this one being particularly exciting as it is an opportunity for young upcoming designers. I personally picked up a lot of creative clothes and accessories from this show in Hyderabad.”
Tarun Rai, CEO of World Wide Media , said “Femina has always been at the forefront of the industry in providing a platform to showcase the best talent from across the country and Femina All Things Beautiful, this time around breaks all the rules through shows across 5 cities, providing a combination of great designer talent and an audience of thousands of exuberant spend-happy customers who believe in the Femina brand.”
Prachi Tiwari, publisher for Femina, summed up the event stating “Femina All things beautiful, is a show that brings to life Femina’s fashion credentials and pulls together a host of designers under one umbrella, giving them a unique format to showcase their collections. The abundance of talented designers in the country combined with Femina’s in-depth understanding of what matters to the contemporary Indian woman, has inspired us to launch ‘Femina All Things Beautiful’ in 5 cities on an unprecedented scale.”
Net News Publisher for World News
