First Light Net Acquires Fishing.org Domain Name

After months of negotiation First Light Net has announced the acquisition of Fishing.org domain name. “This is a fundamental domain acquisition,” said Michael Hodgdon, First Light Net’s Chairman and Chief Operating Officer. “Our focus is to connect outdoor retailers and manufacturers to targeted customers online. The addition of Fishing.org to our network of over 350 fishing, hunting, and outdoors websites will be another big step in connecting anglers to the products and services they are looking for.”

First Light Net will develop the Fishing.org website and accompanying brand to provide an engaging online community and targeted advertising to end users. Hodgdon says “Fishing.org was targeted for acquisition due to its natural appeal to search engines and strong branding potential.”

“By targeting highly relevant and broad search term domain names and web sites for acquisition we strengthen our position as the outdoor companies best choice for Internet advertising and promotion,” said Hodgdon. “This transaction meets all of our key acquisition criteria, and has specific catalysts for growth.”

First Light Net offers free information, free promotional giveaways, forums and social network sites to outdoor enthusiasts and monetizes this web traffic by offering clients targeted online advertising.

According to the latest “National Survey of Fishing, Hunting, and Wildlife-Associated Recreation” by the U.S. Fish and Wildlife Service, over 82 million U.S. residents 16 years old and older fished, hunted, or wildlife watched in 2006.

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