Global Footwear Giant AOKANG to Move Into Indian Market

International footwear giant AOKANG Group today announced its entry into the India footwear market with the launch of Aokang International India Pvt. Ltd. With a scheduled investment plan of around Rs. 300 Crores in a phased manner over the next 5 years, Aokang International India Pvt. Ltd will be one of the largest footwear retailers in the country.

Announcing the launch of Aokang in India, Mr. Wang Zhentao, Chairman & President - Aokang Group said “Aokang has been a name familiar with the Indian consumers for its quality and craftsmanship. We have been waiting for an opportune moment to enter the Indian market and with a booming economy and high purchasing parity, the market is just right for international brands to enter India. We are looking forward to establish ourselves in the Indian market with our top quality international footwear.”

In its commitment towards making world-class footwear in India, Aokang International India Pvt. Ltd will be setting up an R&D centre and manufacturing units to boost its production. While the first Aokang store will be opened in Emaar MGF Metropolitan Mall , Saket, New Delhi, the brand will be available in over 200 stores including exclusive, retail and multi-brand outlets by the end of the year.

Speaking at the launch, Mr. Anirudh Banerjee, CEO - Aokang International India Pvt. Ltd, said “While the Indian footwear industry is pegged at around US$ 2750 million, the branded segment contributes about US$ 1400 million. There is a huge growth potential in the Indian market and our inherent belief of providing the best international quality footwear will witness a paradigm shift in the Indian market.”

Aokang’s Spring Summer Collection is available in formal, casual and party ranges both for women and men, priced between Rs. 1899- Rs. 3699. For the upcoming season, Aokang is going to come up with their Signature Collection priced between Rs. 5999 - Rs. 9999.

Source India PRwire

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