Hannah Montana & Miley Cyrus: Best of Both Worlds Concert in 3D Wins Judges’ Prize

In a year when 3D stereoscopic display is a main talking point at IBC the top award in the IBC Innovation Awards, the Judges prize, went to Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, the remarkable movie that broke a fistful of records when it opened earlier this year.

The IBC Innovation Awards celebrate excellence in technology, but more than that they reward the application of the technology. These are not engineering awards, but honor complete solutions that meet a real commercial, creative or operational need. The prize goes to the user of the solution.

There are three categories in the innovation awards: for content creation, content management and content delivery. The Hannah Montana movie also won the content creation award for the stereoscopic post production workflow created by Los Angeles post house FotoKem Film & Video, based on technology from Quantel including its Pablo 3D and Genetic Engineering. It allowed FotoKem to meet the requirements of its client, Walt Disney Pictures, to complete the movie in an incredibly short timeframe.

“It was pure serendipity when Walt Disney Pictures presented us with this project,” said John Nicolard, head of digital production at FotoKem. “The requirements exactly complemented the technical capabilities we had only recently incorporated into our pipeline using Quantel’s 3D technology. The opportunity to work on a project with this magnitude of technical challenge was a deeply satisfying experience.”

The winner of the content management award was NBC Universal for its MICAH production workflow. This project, with technical partners Digital Rapids and Signiant, helps NBC prepare and distribute its content for multiple platforms including the web, video on demand and electronic sell-through.

With the content delivery award the ceremony returned to music. The prize went to producer and distributor Control Room, for their efforts on the Live Earth day of music in 2007. Their system, developed with technology partners MSN, Intelsat Corporation, Rhozet Technology, EVS, Akamai, Incited Media, Windows Media and QuickTime, delivered live streams and near realtime turnaround of video on demand content onto the MSN portal.

At the end of the ceremony the whole Hannah Montana team was called back to the stage for the Judges’ prize in the Innovation Awards. This time they were joined by Todd Cogan of PACE, who lead the world in 3D camera systems and shot the music movie. “PACE is proud to have worked with Disney on every level of the project to raise the bar within 3D and revolutionize the production experience,” Cogan commented. “We are delighted that IBC has rewarded the Hannah project with this prestigious award.”

After accepting the award Howard Lukk, Vice President of Production Technology at The Walt Disney Studios had this to say:- “Special thanks really does go to IBC because it was here last year that I actually met with all those people, and after looking Quantel in the eye and saying ‘will you support me in one month to do this project’, they stepped up to the plate and really supported us. So thank you IBC – thank you.”

Ray Cross, CEO, Quantel said, “It’s a huge honor to be recognized in this way by our peers. This business is all about working closely with your customers; the creative partnership between Walt Disney Pictures, and everyone involved that brought the ‘Hannah Montana’ project to such a successful conclusion in so short a time is a fine example of this philosophy in practice.”

Source: IBC

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