Jessica Simpson’s NEW Perfume Deal!
October 27, 2007
Jessica, 27, has inked a deal with Parlux Fragrances to have her own perfume that will hit shelves in summer 2008! Parlux is the company that does Paris Hilton’s perfume lines and has been very sucessful with that business venture. Jessica on the other hand has seen her clothing line flop, but her shoe line has done well. We’re gussing that unlike her former Dessert line of body lotions and creams, this one won’t be edible! That line, by Clean Perfume Fragrance founder Randi Shinder and Simpson promised to make the consumer, “look and feel as good as you taste.”
The question is, does (and will) Jessica still have the star power to have the world loving her scent?
Jessica is just the latest celeb to join on the highly lucrative perfume bandwagon. You may laugh and make fun of Britney Spears, but her Curious, Fantasy, and Believe scents have done amazingly well. Jennifer Lopez may not have a hit at the box office or on the music charts lately, but her Glow and Still perfumes blow off the shelves. Madonna and Christina Aguilera have both said they want to do a signature scent, and the new ads of Gwen Stefani hyping her new LAMB perfume are everywhere you look these days.
Gwen only launched her perfume two months ago at Nordstrom, and it’s already the number one seller at the department store level. Will Jessica have similar success?
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[...] Totally Linsey Dawn McKenzie wrote an interesting post today onHere’s a quick excerpt Jessica, 27, has inked a deal with Parlux Fragrances to have her own perfume that will hit shelves in summer 2008! Parlux is the company that does Paris Hilton’s perfume lines and has been very … and creams, this one won’t be edible! That line, by Clean Perfume Fragrance founder Randi Shinder [...]