JetBlue Airways has revealed the latest livery design in the airline’s LiveTV hangar at Orlando International Airport.

The new livery, called “Blueberries,” sports a tailfin design of concentric circles in the airline’s trademark colors, as well as a new white-cap on the tail. The fuselage has also been updated: The JetBlue logo is entirely dark blue and featured prominently. All future livery refresh cycles will convert the fuselage logo to the new JetBlue logo. The new Blueberries paint scheme will be scheduled into the airline’s current paint-refresh timeline. JetBlue expects to have five aircraft painted in the new Blueberries livery by year end.

“Over the years we’ve made our mark on the industry with a distinctive look — from stylish uniforms, clear and distinctive signage, to tailfin patterns like Mosaic, Stripes, Harlequin and Windowpane,” said Dave Barger, JetBlue’s Chief Executive Officer. “To keep our look fresh as we approach our 10th birthday, we are proud to introduce Blueberries to our fleet.”

Source: JetBlue Airways

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