Singer-songwriter Katy Perry and Popchips are excited to introduce the newest addition to popchips’ award winning line of snacks – Katy’s kettle corn, a sweet & salty popped corn chip debuting at most target stores nationwide this month.
Shortly after joining the popchips family in July 2012 as an investor and creative partner, Katy expressed the desire to create a signature popchips flavor. Like everything Katy Perry does, she wanted to have her stamp on it and create a unique flavor that captured both her passion for popcorn and craving for the classic sweet & salty flavor of kettle corn. The result is Katy’s kettle corn, a naturally delicious popped corn chip with just the right balance of sweet & salty. and with less than half the fat of fried chips, fewer calories and none of the fake colors or flavors that gives snacking a bad name, they are as irresistible as Katy’s #1 hits.
"Popchips had never ventured into sweet territory before, but i wanted to add my personal touch when creating a flavor," said Katy Perry. "So i rallied behind the idea of kettle corn. When i snack, i crave a little bit of sweet and a little bit of salt, but i had yet to find a healthier way to satisfy those cravings. When popchips first approached me to be an ambassador, I thought, ‘hey, this is my chance to create my snacking desire.’ After a series of intensive taste tests, I’m proud to introduce the best of both worlds, and my dream snack realized – Katy’s kettle corn!"
Katy also put her own unique twist on the packaging, from the pink and purple colors and spotlight to the heart over the "i" in the popchips logo.
"When Katy Perry became the new face of popchips and an investor we were thrilled. When she told us she wanted to create her own flavor, we couldn’t wait to get started," said Keith belling, co-founder and chief executive officer of popchips. "Through the process we got a first-hand look at the drive, passion and attention to detail that’s helped turn Katy Perry into a global popstar. And Katy’s kettle corn is a delicious reflection of her unique personality and continues popchips position as a leading innovator in the snack aisle."
Katy’s kettle corn debuts at Target stores, as well as on popchips’ website (http://store.popchips.com) and in select retailers, including Safeway and Walgreens beginning in mid-February.
NetNewsPublisher.com for World News