Mauritius has a brand new slogan and identity, “Mauritius-C’est un Plaisir” (Mauritius-It’s a Pleasure), unveiled on Friday to promote tourism, export and information technology sectors, call centers and attract investors.
Vice Prime Minister and Tourism Minister Xavier Luc Duval said a successful branding contributes 1% more to the gross domestic product of a country.
He said that with so much diversity, the visibility of Mauritius may become blurred and imprecise, hence the necessity of a brand image.
Prime Minister Navin Chandra Ramgoolam said the branding will show the world the quality that Mauritians possess.
“The logo and the slogan grasp the soul of our people,” he said.
Source African Press Agency
How People Arrived Here:
- mauritius logo, mauritius slogan, mauritius cest un plaisir, mauritius tourism logo, slogan on freedom on mauritius
