The Nation’s Favorite Color of Car is ….

CarMax, Inc. the nation’s largest retailer of used cars, reports the color black has topped the list as the most popular color for vehicle searches conducted on carmax.com in February.

“We find color choice is a very important consideration for customers when car shopping,” said Mark Simmons, Purchasing Manager in San Diego, California. “I am not surprised that black tops the list. The color black looks good on nearly every make and model.”

Used car shoppers’ top five color choices for online searches in February were:

Color Choice Percent of Searches
1. Black 36%
2. White 17%
3. Blue 11%
4. Red 10%
5. Silver 9%
Other colors of interest to online shoppers included gray (6%), green (4%) and yellow (2%).

Net News Publisher