Procter & Gamble, the company behind global brands such as Ariel ®, Pantene ®, Pampers ®, has announced a major partnership with the International Olympic Committee (IOC. The partnership extends from London 2012 to 2020, over the next five Olympic Games. As a worldwide Olympic partner the campaign, "Thanks Mom" ??at the 2012 Olympics in London is looking to make a contribution to make life easier for mothers from all over the world.
The company intends to raise $5 million in grants through the sale of its products, for a variety of youth sports programs to be created and supported across the world. A portion of sales proceeds and donations from the largest P & G brands will come to those who mothers hold most dear: their children. P & G also help thousands of mothers of Olympic athletes with a very special experience for the Olympic Games.
"I am highly impressed by the support, contrary to the P & G brings the Olympic movement," said Jacques Rogge, President of the International Olympic Committee. "The commitment to helping mothers is also a help for the Olympians and the promotion of youth sports, the company not only to all mothers, but especially the young footballers. This initiative is like no other with the Olympic values ??into line. "
"We believe that behind every great athlete a wonderful mother," said Marc Pritchard, Global Marketing Director at P & G. "P & G supports the mothers and their lives easier. Through the campaign, "Thanks Mom" ??we not only support the mothers of the Olympians, but any mother who gives everything for their child to provide the best possible life. "
Top swimmer Britta Steffen, the German ambassador of the campaign, "Thanks Mom." The 28-year-old two-time Olympic champion in Beijing 2008 is pleased about the collaboration: "I think it’s great to be able to tell by the P & G campaign on my mother’s special way thank you. She has always supported me on my way, and kept me grounded and I am very grateful. The P & G brands know and I guess since my childhood. Even today, they make me a balance in daily life, as I must master swimmer and student performance. "
Besides the German swimmer Britta Steffen, P & G and its brands, sponsor over 150 athletes from around the world. These athletes will participate in promotional campaigns for the company to increase the contribution for the support of youth sports. Among the P & G and its brands sponsored athletes:
Britta Steffen, Germany, swimming, P & G
Paul Biedermann, Germany, swimming, Gillette
Michael Phelps, USA Swimming, head & shoulders
Roger Federer, Switzerland, tennis, Gillette
Paula Radcliffe, UK Athletics, Fairy, Pampers
Jessica Ennis, Great Britain, Athletics, Olay
Lin Dan, China, badminton, Gillette
"The sport played in my childhood an incisive role," says Michael Phelps, Olympic medal winners 16 times, which began with seven years with the swim. "As a child I was diagnosed with ADHD. Sport was an important outlet for me, through which I could get rid of my excess energy. This has changed my life outside of swimming sport positively. "
"We hope to set in motion a movement that mothers all over the world thanks that they have changed the youth sports around the world," added Marc Pritchard.
Source: Business Wire
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