The Royal Navy has launched a new campaign to help attract the best engineering talent to officer posts using a new interactive application available via the iPhone and as a Facebook widget.

The application was created by the Central Office of Information (COI) as part of a digital campaign in collaboration with creative agencies, Marvellous and Glue.

The Royal Navy Engineer Officer Challenge, will put potential recruits through their paces with five interactive missions – each based on realistic Royal Navy training tasks. Using features including the iPhone’s touch screen interface and accelerometer, some challenges are set aboard the fictitious Type 45 Destroyer, HMS Deter, which urgently needs repairs. As the Lieutenant in charge, the player makes crucial decisions, as they would as an Engineer Officer – from fixing the engine or preparing for a simulated missile attack, to re-wiring the radar system.

After each challenge the player is presented with video footage revealing the impact of their decisions in the mission.  The application gives the players an opportunity to rank their results and challenge friends or simply visit the Royal Navy website for more in-depth career information, or join the Royal Navy Recruitment Facebook group.

The Facebook widget replicates the iPhone app by allowing users to get the feel for a virtual, hands –on, engineering experience, as well as enabling people to share it with friends and start a discussion.

Maxine Brown, Senior Interactive Services Manager at COI said:

“The interactive challenge is a great tool to illustrate to the younger generation how exciting and rewarding a Royal Navy Engineer Officer career can be”

”The iPhone has provided us with the platform to develop an easily accessible interactive application direct to our audience. It provides the career information they need while driving awareness, and giving each user a truly interactive taste of what the job is like.”

The Royal Navy Engineer Officer challenge is available on the iPhone and iPod Touch and can be accessed via the iTunes app store. The widget can be downloaded from the Royal Navy Recruitment Facebook page, or the widget section on Facebook.

Source: Central Office of Information

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