Today, Samsung launches its very first European Breast Cancer Awareness Day with a star-studded celebratory Afternoon Tea event at the UK’s Westfield London – Europe’s largest shopping center.
The event is a celebration of its European-wide breast cancer awareness campaign ‘www.morethantalk.eu’ and will be headlined by award winning mezzo-soprano Katherine Jenkins.
The date, 15.10.09, is the culmination of Samsung’s ‘More Than Talk’ campaign, an online initiative which has already reached thousands of women in Europe. The message featured throughout this campaign is ‘Everybody’s Doing It: 15.10.09’. On this date, women all over Europe will be encouraged to be more breast aware. By visiting www.morethantalk.eu, they can access an instant community of support and advice created by Samsung, dedicated entirely to breast cancer care and prevention.
The Samsung Pink Ribbon event will begin at 3pm on 15.10.09 with an invitation-only Afternoon Tea. Guests from the participating European countries will attend the event, including celebrity breast cancer supporters, European press and the women who star in Samsung’s ‘More Than Talk’ campaign – all of whom have been affected by breast cancer. The celebration will take place at the Samsung Pink Ribbon Pop-Up and an Afternoon Tea of traditional British tea, scones and cakes will be served in a magical, Wonderland inspired garden setting.
Katherine Jenkins, the word famous mezzo-soprano and the first female artist to have two number ones albums in the same year will sing live at the event. Katherine is a keen advocate of breast cancer awareness and commented: “Breast cancer touches women of all ages and it is vital that as many people as possible are encouraged to help fight the disease. The work that breast cancer charities do is crucial to raise awareness and I am an active supporter of these initiatives.”
BBC television presenter Caroline Feraday has pledged her time to MC the event, as her own contribution to breast cancer awareness.
Mr Sang Heung Shin, President and CEO of Samsung Electronics Europe, said: “As a brand we have a strong worldwide presence and it is so important that we use our global influence to support European breast cancer charities. Through Samsung’s European Breast Cancer Awareness Day we strive to reach 400,000 women in Europe and encourage them to fight breast cancer through awareness and understanding.”
Breast cancer charities face a constant battle to increase awareness and raise sufficient funding. In 2008, Samsung donated $3 million to European breast cancer charities and announced a multi-million dollar five year pledge to further support the battle against breast cancer.
In 2009, as well as raising funds, Samsung has focused on the prevention of breast cancer through knowledge, campaigning and awareness. www.morethantalk.eu, which launched in September 2009, has already provided this on an unprecedented scale.
In a history making move, ‘Everybody’s Doing It’, the viral created for the campaign, is now playing in one of the world’s biggest and most famous outdoor advertising screens, the Samsung screen in London’s Piccadilly Circus. This is the first time that both a charity campaign and a campaign featuring real women who are not models or actresses, has played to such a huge public audience on the Samsung screen.
Source: Business Wire
Net News Publisher for World News
