Small Illinois Company Spends $1.7 Million on Domain Name

In an effort to set itself apart from the growing number of new data recovery companies, ESS Data Recovery Inc. today announced the purchase of the domain datarecovery.com.

“Our existing customers know that we’re a leader in the extremely competitive data recovery industry because we provide a better service than our competition. It’s fitting to have a domain name that reflects that,” said Ben Carmitchel, the company’s president. “Our existing clients and new clients alike will benefit from easily finding our website when checking on the status of their case, researching information about data recovery, or referring us to a friend.”

Since many customers already know ESS’s existing domain of essdatarecovery.com, ESS will keep this and simply link datarecovery.com to it.

It is one of the most expensive domain name purchases in history, but what is especially unique is the size of the 23-person company making the purchase. “We’re a small team with big ambitions. Every year we have grown steadily, but we are not satisfied- we’re ready for a big change” said Ben Carmitchel

Some of the largest domain name sales:

Business.com
$8 million

AsSeenOnTv.com
$5.1 million

Altavista.com
$3.3 million

Wine.com
$2.9 million

Autos.com
$2.2 million

Express.com
$1.8 million

Wallstreet.com
$1m

Rock.com
$1m

Websites.com
$970,000

Drugs.com
$830,000

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