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Amanda Seyfried Chosen As New Spokesperson And Face of Cle De Peau Beaute
Cle de Peau Beaute, a division of Shiseido Co. Ltd, has announced actress Amanda Seyfried as the global spokesperson and “face” of the cosmetic and skincare luxury line. Ms. Seyfried’s first appearance will be in the brand’s Spring...
UK’s Disaster Emergencies Committee Provides a Model for Private Funding of Emergencies
The UK’s Disaster Emergencies Committee (DEC), founded more than 45 years ago to persuade aid agencies to collaborate rather than compete in their fund-raising for emergencies, has so far raised more than $60 million for the Pakistan flood appeal...
Madonna And Iconix Announce Fall 2010 Material Girl Marketing Campaign with Taylor Momsen
MG Icon, the joint venture between Madonna and Iconix Brand Group, Inc. has announced its Fall 2010 marketing campaign for its newly created junior brand Material Girl, available exclusively at Macy’s. The multi-media marketing campaign features...
Actress Zoe Saldana to Be Featured in Fall 2010 Calvin Klein Underwear Advertising Campaign
Calvin Klein Underwear, a division of Warnaco Inc., along with Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation, have announced at a press conference in Berlin, Germany that acclaimed actress Zoe Saldana will be featured...
Bali’s Back to Beautiful Collection Launched Featuring Supermodel Helena Christensen
Bali® has introduced new products featuring its signature Comfort-U Back design. The feature ensures the straps and back stay in place, delivering the ultimate fit and comfort in a place most women don’t think to look – the back. How People...
Dannon Company Unveils Marketing Campaign Featuring Heidi Klum
The Dannon Company has unveiled a new marketing campaign for Dannon Light & Fit® yogurt featuring Heidi Klum. In Dannon’s new campaign, developed with advertising agency partner Y&R, Klum enjoys Dannon Light & Fit as a delicious snack.
U.K. Department for Transport Launches Climate Change Campaign on Impact of Car Use
The U.K. Department for Transport has launched an advertising campaign aimed at reducing CO2 emissions from car use. The TV advert – due to be aired from Saturday 7th November – highlights that by driving five miles less a week, any driver can...
Actress Jill Halfpenny Helps Launch ‘Fire Kills’ Awareness Campaign
Actress and mother Jill Halfpenny and Fire Minister Shahid Malik have launched a dramatic government campaign that highlights the danger of toxic smoke from house fires and urges the public to test their smoke alarm weekly.
