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Coca-Cola Moves Secret Formula to the World of Coca-Cola
It hasn’t been moved in 86 years, but the secret is out – The Coca-Cola Company has moved the 125-year-old secret formula for Coca-Cola to a new home at the World of Coca-Cola in Atlanta. As the capstone to the 125th anniversary year of Coca-Cola,...
Natasha Bedingfield Goes Multi-Lingual for Coca-Cola Holiday Campaign
Coca-Cola is going global for the holidays again this year, this time with the help of international pop star Natasha Bedingfield. As part of a fully integrated marketing campaign, Bedingfield is putting her unique spin on the holiday anthem “Shake...
Coca-Cola Company And World Wildlife Fund Partner to Protect the Polar Bear’s Home
Beginning next month, white will be the new red. Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white...
Coke Zero And Paramount Pictures to Run Joint Global Marketing Campaign for Mission: Impossible: Ghost Protocol
Coke Zero™ has announced a global promotional campaign with Paramount Pictures for the fourth installment of the timeless franchise, Mission: Impossible – Ghost Protocol. The campaign is set to begin rolling out around the world over the next several...
Coca-Cola Unveils ‘Move to the Beat’, Its Global Integrated Campaign for the London 2012 Olympic Games
Inspired by the sounds, spirit and culture of the host city of London, Coca-Cola has unveiled its global integrated campaign for the London 2012 Olympic Games, Move to the Beat – aligned with the vision to make London 2012 a Games to inspire the youth...
Coca-Cola Company And Bottling Partner Coca-Cola Hellenic to Invest $3b for Long-Term Sustainable Growth in Russia
The Coca-Cola Company and its bottling partner, Coca-Cola Hellenic, have announced a new Russian investment program of $3 billion over the next five years, commencing 2012, as part of the official opening of a new Coca-Cola plant in the Rostov region. How...
Burn Energy And David Guetta Premiere ‘Nothing But the Beat’ Movie
“All my life I wanted this music to be as respected as hip-hop, rock and pop but until this moment, it wasn’t,” said Grammy Award-winning artist, producer and DJ, David Guetta. “It’s not only about me; it’s about the culture and...
Coca-Cola Formalizes Partnership with Full Service Licensing Company Music Dealers
The Coca-Cola Company has formalized a partnership with full service licensing company Music Dealers in a deal that will narrow the gap between bands and brands, opening up a new route for emerging talent to break onto the global music stage.
