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Coca-Cola Unveils ‘Move to the Beat’, Its Global Integrated Campaign for the London 2012 Olympic Games
Inspired by the sounds, spirit and culture of the host city of London, Coca-Cola has unveiled its global integrated campaign for the London 2012 Olympic Games, Move to the Beat – aligned with the vision to make London 2012 a Games to inspire the youth...
Coca-Cola Company And Bottling Partner Coca-Cola Hellenic to Invest $3b for Long-Term Sustainable Growth in Russia
The Coca-Cola Company and its bottling partner, Coca-Cola Hellenic, have announced a new Russian investment program of $3 billion over the next five years, commencing 2012, as part of the official opening of a new Coca-Cola plant in the Rostov region. How...
Burn Energy And David Guetta Premiere ‘Nothing But the Beat’ Movie
“All my life I wanted this music to be as respected as hip-hop, rock and pop but until this moment, it wasn’t,” said Grammy Award-winning artist, producer and DJ, David Guetta. “It’s not only about me; it’s about the culture and...
Coca-Cola Formalizes Partnership with Full Service Licensing Company Music Dealers
The Coca-Cola Company has formalized a partnership with full service licensing company Music Dealers in a deal that will narrow the gap between bands and brands, opening up a new route for emerging talent to break onto the global music stage.
Coca-Cola Foundation Awards $1m in Grants for China Study-Abroad Programs
The Coca-Cola Foundation, the global philanthropic arm of The Coca-Cola Company, has awarded grants totaling $1 million to six U.S. colleges and universities to send approximately 160 students to study abroad in China over the next four years in support...
Message in a Bottle: Teaching Business Skills in Developing Countries
Two Baylor University professors use a bottle of Coca-Cola to teach basic business principles to minimally educated entrepreneurs in developing countries. “Sold in more than 200 countries and territories, it is a readily available resource for teaching...
Coca-Cola Celebrates 125 Years With Giant Building Illumination
To celebrate 125 years of sharing happiness since the first Coca-Cola was enjoyed on May 8, 1886, The Coca-Cola Company on Friday sent a spectacular visual “Thank You” through the world’s largest single building illumination...
Coca-Cola Developing Family of 100 Percent Recyclable Merchandise Display Racks
As The Coca-Cola Company continues to advance its efforts as a global leader in sustainability, it is taking an unusual step by asking U.S. retailers to give back the shelves that hold Coca-Cola products. Coca-Cola is developing a family of 100 percent...
