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Coca-Cola Company And World Wildlife Fund Partner to Protect the Polar Bear’s Home
Beginning next month, white will be the new red. Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white...
Coke Zero And Paramount Pictures to Run Joint Global Marketing Campaign for Mission: Impossible: Ghost Protocol
Coke Zero™ has announced a global promotional campaign with Paramount Pictures for the fourth installment of the timeless franchise, Mission: Impossible – Ghost Protocol. The campaign is set to begin rolling out around the world over the next several...
Coca-Cola Unveils ‘Move to the Beat’, Its Global Integrated Campaign for the London 2012 Olympic Games
Inspired by the sounds, spirit and culture of the host city of London, Coca-Cola has unveiled its global integrated campaign for the London 2012 Olympic Games, Move to the Beat – aligned with the vision to make London 2012 a Games to inspire the youth...
Salman Khan in Advert for New Limited Edition Mountain Dew Neon Pack
‘It’s more adventurous, more daring, and more exciting than ever before. It’s the new Limited Edition Mountain Dew Neon Pack.’ The neon color bottle, available only for a limited period, is being seen in India for the first time and is...
Pepsi Gives Fans a Chance to Win an Exclusive Peek At The X Factor
Pepsi has announced that it has launched a nationwide retail promotion giving consumers an opportunity to win a trip to Los Angeles for themselves and a guest to attend a live taping of THE X FACTOR this fall. In addition, Pepsi will provide consumers...
X-Factor Winner to Feature in Pepsi’s 2012 Super Bowl Commercial
Pepsi, the premier partner of The X Factor, has announced that the winner(s) of the singing competition will be featured in a Pepsi commercial scheduled to air on NBC during Super Bowl XLVI in February 2012. How People Arrived Here: x factor 2012, paula...
Coca-Cola Formalizes Partnership with Full Service Licensing Company Music Dealers
The Coca-Cola Company has formalized a partnership with full service licensing company Music Dealers in a deal that will narrow the gap between bands and brands, opening up a new route for emerging talent to break onto the global music stage.
Message in a Bottle: Teaching Business Skills in Developing Countries
Two Baylor University professors use a bottle of Coca-Cola to teach basic business principles to minimally educated entrepreneurs in developing countries. “Sold in more than 200 countries and territories, it is a readily available resource for teaching...
