According to Northwestern University and Wake Forest University research now online in the Journal of Consumer Research, fast disclaimers can give consumers the impression that an advertiser is trying to conceal information. However, trusted brands (versus trust-unknown or not-trusted brands) are immune to the adverse effects of fast disclaimers.

“Speak slowly or carry a trusted brand,” summarizes Kenneth C. Herbst, assistant professor of marketing at Wake Forest University Schools of Business and co-author of the study.

Science Brief thanks to EurekAlert.

Read more here:
Pulling a fast one

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Darryl Duncan, GameBeat’s president and CEO said taking advantage of the offer is easy: “Simply send us a QuickTime movie file of your spot along with any creative direction and we will compose, arrange, produce, mix and deliver a powerful, effective and on-target piece of music that will compliment your spot perfectly.”

Why the offer? “Our goal is simple,” says Duncan. “We want to make agencies everywhere aware of our studio’s unique and award-winning approach to music production and sound design and ultimately earn a spot on their short list of music vendors.” Duncan also revealed that he’s on a mission to introduce creative executives around the world to GameBeat’s “uncommon creativity.”

Since 1998, GameBeat Studios has produced music and sound for the ads of globally recognized brands including Wal-Mart, Sears, McDonalds, Kraft, Miller Beer, Motorola and dozens more.

In just the past two years the Chicago-based company earned 13 top industry awards including 8 Tellys, 3 Addys and 2 Millennium awards.

“Our versatility is one of our biggest assets,” said Duncan, whose team has produced spots featuring all musical genres. “We’re not just urban music, we do it all,” he added.

All trademarks acknowledged.

Copyright © 2009 Send2Press® Newswire, a unit of Neotrope®

A virtuoso recognized for her powerhouse vocals and unique blend of rock, blues, country and gospel, Judd has consistently brought her incredible sound and inspirational insight to the masses throughout her illustrious career. Her partnership with alli is a continuation of that mission, as she sets out to motivate others to commit to a new, healthy lifestyle with safe, gradual weight loss.

“alli has allowed me a sense of well-being. I’ve passed up a lot of products, but with alli I have choices over what I can eat and flexibility; it fits into my schedule. The fact that it is FDA-approved really struck a chord with me because that means it has been thoroughly tested and is safe,” said Wynonna. “I hope that I can inspire people to be better…that they can see themselves in me and say, ‘If she can do it, I can do it.’”

Judd will appear in a national television advertising campaign followed by a series of print advertisements rolling out later this month. Shot in Nashville, Tennessee, the TV spot shows Judd sharing her story of finding ways to be healthier through the alli program, and the difference it has made in her life. Throughout the year, Judd will also participate in consumer-driven promotions, including giveaways and contests to celebrate a commitment to healthy living with alli users.

“We are thrilled to have Wynonna Judd join our team as the face of the alli brand,” said Rachel Ferdinando, Vice President-Marketing, Weight Control, GlaxoSmithKline Consumer Healthcare. “Wynonna is a woman who has played a substantial and influential role in the music industry for decades while working to manage her own personal struggles. She represents what so many Americans face on a daily basis: a woman who is challenged to find the balance of living life in the healthiest way possible. alli is dedicated to teaching people how to make positive, long-lasting life changes. For that reason, we’re pleased that Wynonna has selected us to help her accomplish her goals for living a healthier lifestyle.”

A world-renowned vocalist and entertainer with 13 solo top ten hits on the charts, Wynonna Judd is a force in the music industry. Respected by the millions of fans who are drawn to her music and her life story, this 25-year music veteran has celebrated 20 #1 hits and a multitude of gold and platinum records throughout her solo career and as half of legendary duo The Judds. Innovative, inspired and imaginative, this phenomenal music icon continues to touch the hearts and souls of many with her powerful, soulful voice and presence.

Judd will release her 7th studio album, Sing, February 3rd on Curb Records. The album will feature an eclectic assortment of standards paying homage to all the different genres and songs that have formed a soundtrack to her own life, including “Till I Get It Right,” by Tammy Wynette, Nat King Coles’ “When I Fall In Love” and “Ain’t No Sunshine” by Bill Withers.

Source: GlaxoSmithKline; alli

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This fall is most notable in TV advertising which fell sharply in 2007 with a drop of 46 per cent compared to 2003. In particular, there was less child-focused advertising for confectionery, fast food restaurants, non-alcoholic drinks and cereals.

Child-themed advertising spend fell overall (from £103 million in 2003 to £61 million in 2007) – despite an increase in the annual spend on food and drink ads. However, this varied across all media:

TV – 46 per cent decrease in 2007 compared to 2003;

Press – 42 per cent increase (national and women’s magazines) in 2007 compared to 2003;

Radio, internet and cinema – a combined increase of 11 per cent in 2007 compared to 2003.

Of the types of food being promoted there was a fall in 2007 compared to 2003 in those foods high in fat, salt or sugar being advertised:

Fast food – 71 per cent decrease.

Confectionery – 62 per cent decrease.

Non-alcoholic drinks – 52 per cent decrease.

Cereal – 37 per cent decrease.

Dairy – 4 per cent increase.

The report, Changes In Food And Drink Advertising And Promotion To Children, shows the prevalence of advertising to children by the food and drink industry. It sets out details of an analysis carried out for the Department of Health on advertising across all media to children from January 2003 to December 2007. The report will form a baseline against which future child-themed advertising can be measured.

Public Health Minister Dawn Primarolo said:

“A third of children in the UK are either overweight or obese – so it’s essential that we help our children make healthy choices in what they eat. The food and drink industry has a huge role to play in this.

“I am pleased that there are now fewer ads on TV that are tempting our children into bad eating habits – but we must keep our eye on other types of media. I hope that the industry will continue to play its part in reducing the exposure that children have to the promotion of food which is high in fat, salt or sugar.”

This report is part of a raft of measures taken across Government to tackle the difficult subject of child obesity. The £372 million backed Government strategy ‘Healthy Weight, Healthy Lives’ published at the beginning of the year, made it plain that children’s diets are proportionally worse than adults. The future of children’s health is of particular concern.

Government schemes such a 5 A Day, Healthy Start, Healthy Schools and the School Fruit and Veg Scheme aim to promote healthy eating and the increased consumption of fruit and vegetable consumption among young children, their parents and carers.

Change4Life, a new national movement launches this autumn before a major publicity campaign starts in January. This movement will help people throughout England to live healthier, more active lives.

The Government has also been working with Ofcom and the Department of Culture, Media and Sport on reviewing the effectiveness of the current restrictions on food and drink advertising to children. They are currently conducting a review to look at what industry is doing to improve the nature and balance of food promotion. The Ofcom review is expected to be published by the end of this year.

Source: Department of Health

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For Karishma the product fits into her life seamlessly. She is a celebrity housewife, mother and concerned about the quality of what she and her family consumes.

Karishma will soon be seen recommending three products from the Priyagold stable – Butter bite, Butter bite badam pesta and Marie lite. The advertisements created are straight forward brand endorsements with no complicated storyline or special effects in the visual. The message to the viewers is clear.

“We had been looking for a celebrity who can easily be associated with our product. In Karishma Kapoor we got that. “Karishma being a modern day housewife and a celebrity mother is always concerned about her kid’s & family’s health in today’s hectic life, said Shekhar Agarwal, Director of Surya Food.

“Priyagold biscuits are favorites in kids. I too have grown up eating these biscuits and like the taste immensely. In fact I agreed to endorse the product it is because of my personal preference for Priyagold products”. Said Karishma Kapoor

The reason why the company has opted to keep the message direct and simple is the fact that such endorsements are easy to recall. Unlike other celebrity endorsements of similar products where film stars have been seen promoting biscuits, at the end of the day viewers fail to recall the product. Also Shekhar feels that biscuits are commodities and need to be promoted as such.

Source India PRwire

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Bryant Park in midtown Manhattan served as the ultimate style platform for Longoria Parker and Ms. Green to introduce new M&M’S(R) Premiums to the fashionable crowd with a colorful launch event. Models showcased the upscale M&M’S(R) while dressed in vibrantly colored gowns inspired by the rich jewel-tones of the new product. The gowns were created by red carpet designer Pamella Roland, known for her elegantly feminine and luxurious designs.

Roland specifically selected Longoria Parker’s premium gown for the event, which will be auctioned via “Clothes Off Our Back” to benefit children’s charities.

“We are thrilled to celebrate the launch of M&M’S(R) Premiums with such a chic, revered style backdrop as Mercedes-Benz Fashion Week,” said Michele Kessler, vice president, marketing, Mars Snackfood US. “The opportunity for the brand to partner with a star the caliber of Eva Longoria Parker emphasizes the fashionable, sophistication of the product. We are certain our new ‘gems’ will add a splash of style and fun to the premium chocolate category.”

“M&M’S(R) Premiums offer a little bit of luxury with each tantalizing bite,” said Longoria Parker. “The flavors and chic colors make them a delicious treat that I can’t wait to share with my girlfriends.”

Each variety of M&M’S(R) Premiums is housed in an eye-catching, curvy box with resealable packaging for convenience and freshness, ensuring that these gems are sure to make a sparkling first impression.

Source: Mars Snackfood US

Net News Publisher for World News

So that leaves an interesting question of how Scotland could run a different set of advertising rules for TV in the first place given almost all TV stations are broadcast to the whole of the United Kingdom. Only ITV1, Channel 4 and Five actually have the ability to show different adverts to different parts of the UK after all.

Would a potential ban force all broadcasters in the UK who broadcast in the UK to either ban ads nationwide, have a split feed for Scotland and elsewhere or even simply black out their broadcasts in Scotland rather than put up with the hassle?

Alternatively, a ban could be restricted to just be to those broadcasters who are based in Scotland rather than targeting the country – in which case the whole thing would just be a half-baked and pointless proposal that wouldn’t solve anything given that the impressionable youth would just see the adverts on other channels anyway.

Of course some simple thought quickly shows that the whole thing is a none starter – it’s simply not practical. It’s not even an area that the Scottish Government really could legislate on – the Scottish Government could try and wrangle it as a Health related issue, but ultimately broadcasting is a reserved matter and the power that rests in Westminster and not Edinburgh. So if the chances of it happening are nil, one wonders what the point is in even consulting on it…

Source transdiffusion.org

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Recorded in Los Angeles, this new interpretation embodies a classy and modern image of Paris and its airport.

The campaign will start on June 2^nd on television. It will then be in the press and on the internet during the summer. A second wave could be scheduled for the 2008 fall.

This campaign directed by DDB Corporate agency is part of an advertising saga which started in June 2005: the first commercial advertised the group’s new identity with the signature “The world is our guest” and staged the company’s backstage. A year later, Aéroports de Paris launched a second advertisement to announce its IPO and explain its economic model.

For the past three years, at the instigation of its Chief Executive President Pierre Graff, Aéroports de Paris has been multiplying the innovative initiatives and services to make of Paris the main gateway to Europe.

The new campaign stages the latest innovations such as :

• www.aeroportsdeparis.fr website to obtain information about flights, access, lounges

• “Parking Premium” to book through the internet the best located parking spaces at Paris-Charles de Gaulle and Paris-Orly airports

• Gulli play areas for children and Playstation® consoles for all

• rest and work areas

• the new boutiques and restaurants

Advertising film “Le Voyage” **

Called “Le voyage”, the advertising film directed by Olivier Gondry, stages a family’s journey, from their home to the boarding gate. Through a single sequence plan, the film promotes the services, the shops and the new terminals of Aéroports de Paris.

The director chose to have the camera revolve around the characters with the decors revealed as a family of travelers strolls through the airport.

A real technical feat, this circular sequence plan promotes the new airport facilities in a whirlwind, giving an impression of lightness and fluidity until the final plan.

Press advertisement “Bienvenue au cÅ“ur d’un monde de services”***

As an echo to the TV commercial, the press advertisement is composed of three visuals (cf. annex) representing all the services offered by Aéroports de Paris catering to different types of passenger needs:

• services for families
• services for “business” passengers
• boutiques and restaurants

The advertising slogan “Welcome to the heart of a world of services” describes the customer-care mission and Aéroports de Paris commitment in favor of the quality of service.

The graphic concept displays three visuals representing, inside a boarding area and along an imaginary runway rolling in front of the passengers, the services offered by Aéroports de Paris.

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The special flavor of Fritos corn chips is part of a larger partnership between the brand and Tim McGraw, who will also appear in the brand’s targeted television advertising campaign. The debut of the Fritos brand television commercial starring Tim McGraw will also be accompanied by a regional print campaign, all of which center around good simple fun with family and friends.

“As one of America’s classic snacks for more than 75 years, the Fritos brand is synonymous with good, simple fun, and is a snack that continues to be a favorite across generations of families,” said Ken Partyka, vice president, marketing, Frito-Lay North America. “As a true family man who values the important things in life, Tim McGraw was a natural fit for our new ad campaign. Tim shares our passion for life’s simple pleasures, and has his own fond memories of growing up with Fritos corn chips.”

The Fritos brand will also serve as the official snack of the “Tim McGraw ’08 Live Your Voice Tour” that kicks off in Tampa, FL on May 9, and the presenting sponsor of the “StyleSonic Stage,” which will feature artists chosen by McGraw to perform prior to the start of each concert. As a special promotion, Tim McGraw is making StyleSonic music downloads available for free to everyone who buys a ticket to the tour this year. More details will be available on http://www.timmcgraw.com/ prior to the start of the tour.

“Fritos corn chips bring back memories of growing up in Louisiana,” said Tim McGraw. “We ate a lot of spicy foods and still do and these have a nice kick to them. With the support of the Fritos brand we are looking forward to a great tour; having the opportunity to introduce some of the best up and coming names in country music to fans across the country will make this tour even more exciting.”

Source: Frito-Lay North America

Net News Publisher

They’re not the first celebrities to wish to control their past – at least one major TV star managed to block the showing of their early programmes when TV channels wanted to repeat them years later.

Of course such things are compounded by the mass TV viewing public’s obsessions with programmes like Before They Were Famous, which brings us the dodgy scenes of Zoe Ball singing “The Grand Old Duke of York” on Playaway and Arnie doing that advert for sausages or whatever it was. But the past is always a part of our lives, and the story of our lives. Byker Grove introduced Ant and Dec to the world, and SM:TV Live helped re-invent them into the stars they are today. They form part of the story of their rise to fame. And they won’t be forgotten.

Besides, there’s far more embarrassing things on the internet already. As this video proves. Come on then – watch them wreck the mic, watch them wreck the mic, psych!

Source transdiffusion.org

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