The Longest Advert Ever - Maybe
October 26, 2007
Brazilians are known for their flamboyant nature, and savvy Sao Paulo native, Fernando Ferreira is no exception; he hopes to enter the world record books by talking for 14 hours and 40 minutes non-stop about his city for a new Emirates commercial, which has been made to promote a new route being launched from Dubai to Sao Paulo.
The Emirates commercial was made at Non-Stop Fernando’s home in Sao Paulo, where the film crew followed him around for the duration of the advert, whilst Fernando divulges his native wisdom about the city, as well as Brazilian Culture. Fernando continues talking without stopping, and the cameras keep rolling for the entire 14 hours and 40 minutes; there are no breaks, no cuts, no edits and no cheating.
Fernando’s ability to wax lyrical non stop for so long is not only an impressive linguistical feat, but also provides viewers with a wealth of very useful information about Sao Paulo and Brazil, which is likely to appeal to anyone thinking of visiting the country.
The new endurance advert celebrates Emirates’ newly launched non-stop flights from Dubai to Sao Paulo and is expected to draw lot of attention to the “New York of the Southern Hemisphere”.
[...] The Longest Advert Ever - Maybe divulges his native wisdom about the city, as well as Brazilian Culture. Fernando continues talking… useful information about Sao Paulo and Brazil, which is likely to appeal to anyone thinking of visiting [...]