The U.K. Department for Transport has launched an advertising campaign aimed at reducing CO2 emissions from car use. The TV advert – due to be aired from Saturday 7th November – highlights that by driving five miles less a week, any driver can help make a difference.

Developed as part of the cross-Government ACT ON CO₂ campaign, the advert aims to raise awareness of the impact of car travel on CO₂ emissions and ways in which drivers can play their part in reducing this.

Car travel is the single biggest source of household and individual CO₂ emissions in the UK. If all UK drivers reduced their driving by 5 miles a week we could save 2.7 million tonnes of CO₂ per year.

Transport Minister Sadiq Khan said:

“This campaign asks people to think more carefully about the journeys they routinely take. In our daily lives we create over 40% of the UK’s CO₂ emissions, every action we can take to reduce this figure will make a difference.

“Our research has shown that driving five miles less a week is something people feel they can manage – for example, by combining journeys or walking and cycling a bit more for short trips.”

Advice on ways of reducing your mileage is available on the ACT ON CO₂

Source: Department for Transport

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