Wal-Mart Boosts Volume of Blu-ray And Hi Def Among More New Electronics Enhancements

Wal-Mart has announced today that it has completed a redesign of its consumer electronics department in stores nationwide, adding hundreds of new consumer electronics models and features. In addition to new product assortment, recent design changes intend to help Wal-Mart customers also better understand the uses and options of many new products in the market, such as the addition of a “hi-def Blu-ray experience area” in 1,200 of its stores.
Details about these new enhancements to Wal-Mart’s electronics departments include:

– A more than 58 percent increase in assortment of full hi-def televisions (1080p) nationwide, with the introduction of new models and brands, such as Sharp, and an expansion in larger TV sizes;
– A new display center for computers with an expanded selection of accessories and ink, along with clear signage and better direction to showcase the right equipment for the right use — home, school or entertainment;
– A social gaming area of increased floor space for players of all ages to select their favorite live action rockstar game, and even play their favorite guitar ensemble right in the store,* plus a select area for reduced price games;
– An expanded selection of GPS, including touch screen displays in some stores and in all stores the addition of Magellan to the current GPS offerings of Garmin and TomTom;
– An increased assortment of Blu-ray, adding new players such as Magnavox, Samsung and Panasonic to its Sony line up, plus an increased selection of hi-def Blu-ray movies in their own designated area.

“We are excited to be a destination for families looking to create a high quality, affordable home entertainment experience with our new, wider selection of hi-def TVs, Blu-ray players and movies,” said Gary Severson, senior vice president, Home Entertainment, Wal-Mart.”

Among its new consumer electronics department changes, Wal-Mart also has increased its selection in digital photo frames; is offering more values in higher resolution cameras; and has lowered the price of prints in its Photo Services Center.

Wal-Mart stores also will carry new music products that represent the way many consumers enjoy their favorite music artists today, including a new assortment of players, downloadable music gift cards, digital album cards, fan membership gift cards, and cards for exclusive ring tones.

Source: Wal-Mart Stores

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