Wal-Mart Ready With TV Converter Boxes for Digital Transition
February 11, 2008
One week before U.S. households receive the first of thousands of $40 digital converter box coupons, Wal-Mart is stocked and ready with these small converter box units designed to keep home analog TVs receiving a digital signal. Today 3,400 Wal- Mart stores carry a new Magnavox digital converter box, with a retail price of $49.87.
The Nielsen Company estimates that 13 million households (12 percent) will be impacted by the switch to digital broadcast, so the nation’s largest retailer has made specific plans to help customers from all cities and towns make an informed decision.
“Due to our many locations, we expect the majority of customers will come to us for making their digital transition plan, both for convenience and price,” said Gary Severson, senior vice president of Home Entertainment, Wal-Mart Stores, U.S. “We’ve prepared for many months to ensure the coupon process will go smoothly, and will work with suppliers to continue to have available, affordable options in our stores for all customers.”
In addition to close counsel and preparations with the NTIA (National Telecomunications and Information Association), Wal-Mart developed additional training for its associates and created a new platform for registers, so the $40 coupon card will work as easily as a gift card.
Net News Publisher
[...] bel71281 wrote an interesting post today onHere’s a quick excerptOne week before US households receive the first of thousands of $40 digital converter box coupons, Wal-Mart is stocked and ready with these small converter box units designed to keep home analog TVs receiving a digital signal. … [...]